Google Ads audit · E-commerce · United Kingdom
Google Ads audit for online stores in the United Kingdom.
Shopping and Performance Max hide most search terms, and the ones you can see are full of wholesale, second-hand and how-to searches. Connect your account read-only, pay $49 once, and get a PDF in about ten minutes that lists every search you shouldn't have paid for.
Where online stores usually leak spend
- Wrong buying intent. Wholesale, bulk, second-hand, rental and repair searches.
- Information seekers. Reviews, how-to, meaning and comparison searches with no buying intent.
- PMax brand cannibalisation. Performance Max claiming your own brand searches that would have converted anyway.
- Zero-converting products. A handful of SKUs taking a large share of spend with no sales.
Negative keywords online stores often start with
A starting point, not a copy-paste list. Your report builds the list from your own search terms and never blocks a term that converted.
"wholesale"
"used"
"second hand"
"repair"
"rental"
"diy"
"how to"
"meaning"
"pattern"
"jobs"
"used"
"second hand"
"repair"
"rental"
"diy"
"how to"
"meaning"
"pattern"
"jobs"
Notes for United Kingdom
- Reports show the account's own currency (usually GBP). The price is charged in USD; your card converts it.
- UK English variants (colour, enquiry, quote) are grouped with US spellings when building negatives.
- VAT is shown on the Stripe receipt where it applies.
$49, read-only, about ten minutes. If we find less than $49 a month of recoverable spend, you're refunded automatically.