Google Ads audit · E-commerce · United States
Google Ads audit for online stores in the United States.
Shopping and Performance Max hide most search terms, and the ones you can see are full of wholesale, second-hand and how-to searches. Connect your account read-only, pay $49 once, and get a PDF in about ten minutes that lists every search you shouldn't have paid for.
Where online stores usually leak spend
- Wrong buying intent. Wholesale, bulk, second-hand, rental and repair searches.
- Information seekers. Reviews, how-to, meaning and comparison searches with no buying intent.
- PMax brand cannibalisation. Performance Max claiming your own brand searches that would have converted anyway.
- Zero-converting products. A handful of SKUs taking a large share of spend with no sales.
Negative keywords online stores often start with
A starting point, not a copy-paste list. Your report builds the list from your own search terms and never blocks a term that converted.
"wholesale"
"used"
"second hand"
"repair"
"rental"
"diy"
"how to"
"meaning"
"pattern"
"jobs"
"used"
"second hand"
"repair"
"rental"
"diy"
"how to"
"meaning"
"pattern"
"jobs"
Notes for United States
- Reports are in US dollars.
- Location targeting is checked for 'presence or interest', which commonly shows ads to people outside the states or metros you serve.
- If you advertise across time zones, the report flags hours with spend and no conversions.
$49, read-only, about ten minutes. If we find less than $49 a month of recoverable spend, you're refunded automatically.