Google Ads audit · E-commerce · Canada
Google Ads audit for online stores in Canada.
Shopping and Performance Max hide most search terms, and the ones you can see are full of wholesale, second-hand and how-to searches. Connect your account read-only, pay $49 once, and get a PDF in about ten minutes that lists every search you shouldn't have paid for.
Where online stores usually leak spend
- Wrong buying intent. Wholesale, bulk, second-hand, rental and repair searches.
- Information seekers. Reviews, how-to, meaning and comparison searches with no buying intent.
- PMax brand cannibalisation. Performance Max claiming your own brand searches that would have converted anyway.
- Zero-converting products. A handful of SKUs taking a large share of spend with no sales.
Negative keywords online stores often start with
A starting point, not a copy-paste list. Your report builds the list from your own search terms and never blocks a term that converted.
"wholesale"
"used"
"second hand"
"repair"
"rental"
"diy"
"how to"
"meaning"
"pattern"
"jobs"
"used"
"second hand"
"repair"
"rental"
"diy"
"how to"
"meaning"
"pattern"
"jobs"
Notes for Canada
- Reports use the account's currency (usually CAD).
- Bilingual accounts: French and English search terms are analysed together, so a negative isn't missed in one language.
- Province-level location settings are checked for bleed across provinces.
$49, read-only, about ten minutes. If we find less than $49 a month of recoverable spend, you're refunded automatically.