Google Ads audit · Law firms · United Kingdom
Google Ads audit for law firms in the United Kingdom.
Legal clicks are some of the most expensive in Google Ads, and a single law-student or template search can cost more than a lunch. Connect your account read-only, pay $49 once, and get a PDF in about ten minutes that lists every search you shouldn't have paid for.
Where law firms usually leak spend
- Students and careers. Law school, paralegal jobs, bar exam prep, salaries.
- Free help and templates. Free legal advice lines, document templates, 'how to file myself'.
- Wrong practice area. Broad match pulling family-law searches into a personal-injury campaign, and the reverse.
- Case lookups. People searching for court records, a specific case or a judge's name.
Negative keywords law firms often start with
A starting point, not a copy-paste list. Your report builds the list from your own search terms and never blocks a term that converted.
"jobs"
"salary"
"school"
"degree"
"template"
"free"
"pro bono"
"how to become"
"court records"
"paralegal"
"legal aid"
"salary"
"school"
"degree"
"template"
"free"
"pro bono"
"how to become"
"court records"
"paralegal"
"legal aid"
Notes for United Kingdom
- Reports show the account's own currency (usually GBP). The price is charged in USD; your card converts it.
- UK English variants (colour, enquiry, quote) are grouped with US spellings when building negatives.
- VAT is shown on the Stripe receipt where it applies.
$49, read-only, about ten minutes. If we find less than $49 a month of recoverable spend, you're refunded automatically.