How it works
Ten minutes, start to PDF.
1
Connect, read-only
Sign in with Google and pick the ad account. We ask for read access only. We can see your reports; we can't touch a campaign.
≈ 30 seconds
2
Pay $49, once
Card or wallet through Stripe. No subscription unless you add the weekly watch. Refunded automatically if we find less than $49/month.
≈ 20 seconds
3
Read the PDF
Ninety days of search terms, keywords, budgets, bidding and tracking, analysed and written up. The negative list is ready to paste.
≈ 10 minutes, in your inbox
What happens behind the scenes
- Connect. You sign in with Google. We request the Google Ads API scope and use it read-only. You choose one ad account if you have access to several.
- Pull. We download 90 days of campaign, keyword, search-term, conversion-action and device reports. Nothing else.
- Classify. Every search term that cost money is checked against your keywords, the terms that converted, and a description of your business inferred from your ads. Each is labelled: core, another company's brand, a service you don't sell, a software lookup, a job search, or informational.
- Score. We check budgets and lost impression share, bid strategies, match-type mix, Quality Score and which conversion actions the bidding algorithm is told to chase.
- Write. The findings become a PDF with a fix plan ordered by money saved per minute of work.
- Deliver and disconnect. The PDF lands in your inbox from reports@deadspend.app. For one-off audits the access token is deleted right after.
Rules we never break. We never suggest a negative keyword that appears in a converting search term. We never change your account. We label every estimate as an estimate.