Google Ads audit · Law firms · Australia
Google Ads audit for law firms in Australia.
Legal clicks are some of the most expensive in Google Ads, and a single law-student or template search can cost more than a lunch. Connect your account read-only, pay $49 once, and get a PDF in about ten minutes that lists every search you shouldn't have paid for.
Where law firms usually leak spend
- Students and careers. Law school, paralegal jobs, bar exam prep, salaries.
- Free help and templates. Free legal advice lines, document templates, 'how to file myself'.
- Wrong practice area. Broad match pulling family-law searches into a personal-injury campaign, and the reverse.
- Case lookups. People searching for court records, a specific case or a judge's name.
Negative keywords law firms often start with
A starting point, not a copy-paste list. Your report builds the list from your own search terms and never blocks a term that converted.
"jobs"
"salary"
"school"
"degree"
"template"
"free"
"pro bono"
"how to become"
"court records"
"paralegal"
"salary"
"school"
"degree"
"template"
"free"
"pro bono"
"how to become"
"court records"
"paralegal"
Notes for Australia
- Reports use the account's currency (usually AUD).
- Australian spellings and terms (tradie, quote, enquiry) are grouped with variants when building negatives.
- GST is shown on the Stripe receipt where it applies.
$49, read-only, about ten minutes. If we find less than $49 a month of recoverable spend, you're refunded automatically.