Google Ads audit · SaaS · Australia
Google Ads audit for SaaS companies in Australia.
Software search terms attract people who want it free, open-source, cracked or explained, rather than bought. Connect your account read-only, pay $49 once, and get a PDF in about ten minutes that lists every search you shouldn't have paid for.
Where SaaS companies usually leak spend
- Free and open-source intent. Free, open source, crack, alternative-to-free searches.
- Login and support. Existing customers of you or a competitor looking for a login page.
- Education. What is, definition, tutorial, certification searches.
- Competitor brand bleed. Broad match putting you on competitors' brand terms without a deliberate conquesting strategy.
Negative keywords SaaS companies often start with
A starting point, not a copy-paste list. Your report builds the list from your own search terms and never blocks a term that converted.
"free"
"open source"
"crack"
"login"
"tutorial"
"what is"
"certification"
"jobs"
"github"
"download"
"open source"
"crack"
"login"
"tutorial"
"what is"
"certification"
"jobs"
"github"
"download"
Notes for Australia
- Reports use the account's currency (usually AUD).
- Australian spellings and terms (tradie, quote, enquiry) are grouped with variants when building negatives.
- GST is shown on the Stripe receipt where it applies.
$49, read-only, about ten minutes. If we find less than $49 a month of recoverable spend, you're refunded automatically.